Opinion Leaders Go Online: An Empirical Study on Interpersonal Influence on Purchase Intentions in E-Retailing
Chapter
Publication Date:
2016
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
Vollero, Agostino; Siano, Alfonso; Sardanelli, Domenico
Book title:
E-Retailing Challenges and Opportunities in the Global Marketplace