Approach to Dual Marketing: Re-organisation of Structures and Development of Competencies

Chapter
Publication Date:
2020
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
Authors of the University:
Handle:
https://iris.uniecampus.it/handle/11389/94975
Book title:
Beyond Multi-channel Marketing: Critical Issues in Dual Marketing