Towards a Framework of Students Co-Creation Behaviour in Higher Education Institutions

The aim of the paper is to identify a matrix framework of students value co-creation in higher education, through the development of an innovative model able to understand the role of technology to facilitate students co-creation behavior. This study presents a systematic literature review methodology, to provide the analysis of the phenomenon of co-creation in Higher Education Institutions. The paper explores the drivers of students involvement and identifies two different categories able to activate the students co-creation behaviors: the community involvement, and the exploitation of the interactive technology. The resulting framework is useful to broaden the literature on value co-creation and can be used to guide practitioners on the administration in higher education. The research presents both contributions to the conceptualization of the student co-creation behavior as a double construct, and the changes in the scenario of University co-creation.