Benefits and costs of EU marketing standards for agri-food products

This Report summarizes the findings emerging from the online workshop on ‘Marketing Standards: Benefits and costs of EU marketing standards for agri-food products’ which was organized by the Directorate-General for Agriculture and Rural Development (DG-AGRI) and Joint Research Centre (JRC) on September 9th 2021. The discussion revolves around three main issues regarding the EU marketing standards: i) Do the benefits from current regulation exceed the costs? ii) What are the implications of EU regulations for international trade and producers? and iii) What are the possible effects of a change in regulation, updating EU marketing standards to promote a sustainable agrifood system and adjust to changes in consumer preferences and technology?