Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective
Conference Paper
Publication Date:
2021
Iris type:
4.1 Contributo in Atti di convegno
List of contributors:
Sansone, M.; Bravi, L.; Colamatteo, A.; Murmura, F.; Pagnanelli, M. A.; Musso, F.
Book title:
Advances in National Brand and Private Label Marketing