AI-Driven Travel Planning: Factors Shaping Traveler’s Adoption of Chatbot Technology

Abstract
Publication Date:
2024
Iris type:
4.2 Abstract in Atti di convegno
Keywords:
Perceived ease of use, perceived intelligence, AI-chatbots, Adoption intentions, Facilitating conditions, tourism and travel.
List of contributors:
Authors of the University:
Handle:
https://iris.uniecampus.it/handle/11389/64075
Book title:
«Brands and Purpose in a changing era» - XXI^ SIM Conference