Neurophysiological tools to investigate consumer's gender differences during the observation of TV commercials

Vecchiato, G.; Maglione, A. G.; Cherubino, P.; Wasikowska, B.; Wawrzyniak, A.; Latuszynska, A.; Latuszynska, M.; Nermend, K.; Graziani, I.; Leucci, M. R.; Trettel, A.; Babiloni, F.