A Proposal for the Sustainable Enhancement of the Cultural and Social Heritage of the Alps: The Project “La Montagna al Femminile”

The snow-based tourism, long a cornerstone of economic development for mountain destinations in the Italian Alps, is increasingly unsustainable. This study explores the potential of a cultural project dedicated to showcasing the representation of women in Alpine spaces as an alternative pull factor to alpine tourism. The project aims to revitalise the cultural and social heritage of Alpine regions, offering them renewed appeal while promoting sustainable development practices. Aligned with the Declaration of Jena, the project also aims to foster cultural sustainability by amplifying the often-overlooked contributions of women across professional, cultural, artistic, and recreational spheres in the Alps.