Lo storytelling come pratica pedagogica di progettazione comunicativa

Starting from the reflections carried out in the first part of the text, from the perspective of communicative design, the choice was made to work with "digital narration", a methodology that makes it possible both to tell personal, collective and brand stories, structuring reality and generating meaning, and to decline the use of communication tools from an authentically formative and strategic perspective. This responds strongly to the challenge of communication pedagogy, the acquisition by future communication professionals of technical skills in parallel with an awareness of the pedagogical and social implications of multimedia communication.